Why a Fractional Communications Executive Might Be Your Smartest Hire This Year
As businesses adapt to an ever-changing landscape, it’s becoming more apparent that communication is no longer a “nice to have”– it’s a must-have. Now more than ever, from internal to external communications, organizations need to think about when, why, how and what they are communicating to their audiences.
At FDLC, we believe communication is vital to helping an organization grow and strengthening a company’s culture. Employees are increasingly more interested in transparency, and the most important step in that process is communication.
But how can you do that when your team is already stretched so thin and hiring a full-time senior-level communications executive just isn’t in the cards yet?
Let me introduce you to the fractional communications executive.
A fractional communications executive offers specialized expertise, flexibility and cost-effectiveness for companies. For a fixed monthly fee that’s tailored to your needs, you get the best of both worlds– putting a big-picture thinking seasoned communicator at the table without the overhead of a full-time executive. Here are four reasons why the investment in a fractional communications executive is worth it:
- Strategic Expertise Without the Full-Time Price Tag: A fractional communications executive brings the experience of a senior leader at a fraction of the cost. You get access to high-level strategy, planning, and counsel without committing to a full-time salary, benefits, or long-term overhead.
- An Outside Perspective That Drives Clarity: Sometimes, the most valuable insights come from someone outside the day-to-day operation. A fractional communications executive brings a fresh set of eyes, helping you clarify your message, identify opportunities and cut through internal noise. They can ask the hard questions, align your messaging with your business goals and ensure your communications tactics fit for your audiences. As an engagement goes on, the fractional executive also builds an understanding of the nuances in your organization, while still maintaining objectivity as an outside resource.
- Crisis-Ready & Brand-Savvy: With an experienced fractional communications executive on board—even on a preliminary basis—your organization can navigate crises, refine brand positioning, and implement effective public relations and internal communication strategies.
- Leadership for your Comms Team (Even if it’s small or non-existent!): If you have a small marketing or PR team—or no formal communications team at all—the fractional executive model can provide the leadership, mentoring, and structure your organization needs.
Bottom line: fractional communications leadership allows companies to access the expertise they need, when they need it. It allows your junior staff to learn and grow into confident communicators.
If you’re looking to manage communications effectively, especially during growth, new initiatives, or challenging times, a fractional communications executive might be the right fit for you.
When you hire FDLC as your fractional communications executive, you’re not just getting one expert – you’re gaining access to the combined experience of our full team with over 50 years in communications leadership. Even if you don’t know exactly what you need or where to start, we can work with you to build an engagement that works for your needs.
Let’s chat about how we can support your organization’s next chapter.