Louisville Slugger Museum made headlines all over the world with the introduction of their “torpedo bats”, a new design quickly gaining traction in Major League Baseball. These new torpedo-shaped bats feature a bigger midsection, concentrating mass where hitters make contact with the ball. The torpedo bats caught the attention of players and fans after an explosion of home runs during MLB’s opening weekend. Local outlets turned out in force for a tour and interview availability about the new bats, and their coverage quickly spread through their affiliates all over the country.